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Workshop eBook Marketing Site Development Desire Youtube
YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google's subsidiaries.
YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos, and subscribe to other users. It primarily uses the VP9 and H.264/MPEG-4 AVC formats and Dynamic Adaptive streaming over HTTP to display a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. Most of the content on YouTube is uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered sers can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old.
YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users. As of February 2017, there are more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content are watched on YouTube every day. As of August 2017, the website is ranked as the second-most popular site in the world by Alexa Internet, a web traffic analysis company.
Everything You Need to Build a Video Marketing Strategy
The Video Marketing Handbook covers everything from video production through to optimizing and tracking your video’s performance.
We’ve partnered with experts to bring you an incredible resource packed with inspiring examples and proven best practices.
Online video marketing: trends, tips and
guidelines for video marketers.
YouTube marketing & SEO, viral video marketing, and all things related to marketing your online video content.
Follow ReelSEO for up-to-date information, trends, strategies, and best practices.
YouTube for Developers
Whether you’re building a business on YouTube or want to enhance your app with video, a rich set of YouTube APIs can bring your products to life.
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