An advertising campaign is a series of advertisement message that share a single idea and theme which make up an
integrated marketing communication (IMC). Advertising campaigns utilize diverse media channels over a particular time frame and
target identified audiences.
The campaign theme is the central message that will be received in the promotional activities and is the prime focus of
advertising campaign as it sets the motif for the series of multifarious individual advertisements and other marketing
communications that will be used. The campaign themes are usually produced with the objective of being used for a significant
period but many of them are temporal due to factors like being not effective or market conditions,competition and marketing
Advertising campaigns are built to accomplish a particular objective or a set of objectives. Such objectives usually
include establishing a brand, raising brand awareness, aggrandizing the rate of conversions/sales. The rate of success or
failure in accomplishing these goals is reckoned via effectiveness measures. There are 5 key points at which an advertising
campaign must consider to ensure an effective campaign. These points are, integrated marketing communications, media channels,
positioning, the communications process diagram and touch points.
Media channels are also known as marketing communications channels and are used to create a connection with the target
consumer. Traditional methods of communication with the consumer include newspapers, magazines, Radio, television, billboards,
telephone, post and door to door sales to name a few traditional methods. Some of these traditional methods are still very
effective for some industries and not so for others. For instance advertising in a newspaper to target consumers in the age
range of 15-25 does not have a very effective result, as this target market is unlikely to be flicking through their local
With advancements in digital communications channels, marketing communications allow for the possibility of two-way
communications where an immediate consumer response can be elicited. Digital communications tools include: websites, blogs,
social media, email, mobile, and search engines as a few examples. It is important for an advertising campaign to carefully
select channels based on where their target consumer spends time to ensure market and advertising efforts are maximised.
Guerrilla marketing is an advertising strategy which increases brand exposure through the use of unconventional
campaigns which initiate social discussion and "buzz". This can often be achieved with lower budgets than conventional
advertising methods, allowing small and medium-sized businesses the chance to compete against larger competitors. Through
unconventional methods, inventiveness and creativity, guerrilla marketing leaves the receiver with a long lasting impression of
the brand as most guerrilla marketing campaigns target the receivers at a personal level, taking them by surprise and may
incorporate an element of shock. Guerrilla marketing is typically executed exclusively in public places, including streets,
parks, shopping centres etc., to ensure maximum audience resulting in further discussion on social media.
Guerrilla marketing is the term used for several types of marketing categories including street marketing, ambient
marketing, presence marketing, alternative marketing, experimental marketing, grassroots marketing, wild posting, guerrilla
projection advertising, undercover marketing and astroturfing.
Jay Conrad Levinson coined the term Guerrilla Marketing with his 1984 book of the same name. Through the
enhancement of technology and common use of internet and mobile phones, marketing communication has become more affordable and
guerrilla marketing is on the rise, allowing the spread of newsworthy guerrilla campaigns.
When establishing a guerrilla marketing strategy, there are seven elements to a clear and logical approach.
Firstly, write a statement that identifies the purpose of the strategy. Secondly define how the purpose will be achieved
concentrating on the key advantages. Next Levinson (1989) suggests writing a descriptive summary on the target market or
consumers. The fourth element is to establish a statement that itemizes the marketing tools and methods planning to be used in
the strategy (for example, radio advertising during 6.30am 9am on weekday mornings or window displays that are regularly
updated). The fifth step is to create a statement which positions the brand/product/company in the market. Define the brands
characteristics and give it an identity is the sixth element. Lastly, clearly identify a budget which will be put solely towards
marketing going forward.
For a successful overall guerrilla marketing campaign, combine the above steps with seven winning actions. These
seven principles are commitment stick to the marketing plan without changing it; investment appreciate that marketing is an
investment, consistency ensure the marketing message and strategy remains consistent across all forms of, confidence show
confidence in the commitment to the guerrilla marketing strategy, patience time and dedication to the strategy, assortment
incorporate different methods of advertising and marketing for optimum results, and subsequent build customer loyalty and
retention though follow up marketing post-sale.
Levinson suggests guerrilla marketing tactics were initiated to enable small businesses with limited financial
resources to gain an upper hand on the corporate giants who had unlimited budgets and resources at their disposal. Large
companies cottoned on to the success of guerrilla marketing and have had hundreds of effective attention grabbing campaigns
using the strategies originally designed for smaller businesses with minimal marketing budgets.
Non-traditional, unconventional and shocking campaigns are highly successful in obtaining media coverage and therefore
brand awareness, albeit good or bad media attention. However, like most marketing strategies a bad campaign can backfire and
damage profits and sales. Undercover marketing and astroturfing are two type of guerrilla marketing that are deemed as
risky and can be detrimental to the company.
Attention Consumers: This site is NOT for general consumers. It is for Affiliate Marketers who are looking for
advertising campaigns to promote. If you are a consumer looking for deals or to buy products or services, this site it NOT for
Attention Affiliate Marketers: You are in the right place, but please note that Offervault is NOT a network.
Offervault is a reference tool to help you find offers to promote. If you would like to promote an offer that you find on
Offervault, you MUST join the network that has the offer and get your affiliate links from them. If you earn any commissions,
you will get paid from each network, not from Offervault. The links for offers on Offervault are only preview links, not
affiliate links. Do not use them to promote offers. Specific questions about offers or payments should be directed to the
appropriate Network or Affiliate Program.
ClickBank is a privately held Internet retailer of both physical and digital products. ClickBank was founded in
1998. The company has more than six-million clients worldwide which secured it in becoming the 87th largest Internet
retailer in North America. ClickBank is a subsidiary of Keynetics Inc., one of Idahoâ€™s largest privately held technology
companies. The company has headquarters in Boise, Idaho, and offices in Broomfield, Colorado.
ClickBank was founded in San Diego, California in 1998 by Tim and Eileen Barber. In 2011, the site had attracted
over 1,500,000 affiliate marketers, approximately 100,000 of whom were designated as 'active' at any given time.
As of 2014, ClickBank has more than six-million clients and distributes in 190 countries and has carved out a niche in
being an easy-to-use platform for entrepreneurs and businesses, enabling powerful online and mobile commerce across a wide
variety of lifestyle categories. In August 2014, ClickBank handled approximately 30,000 transactions daily.
In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is
a single web page that appears in response to clicking on a search engine optimized search result or an online
advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement,
search result or link. Landing pages are used for lead generation. The actions that a visitor takes on a landing page is what
determines an advertiser's conversion rate.
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to
enhance the effectiveness of the advertisements. The general goal of a landing page is to convert site visitors into sales or
leads. If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the
company, usually a phone number, or an inquiry form. If a sale is required, the landing page will usually have a link for the
visitor to click, which will then send them to a shopping cart or a checkout area. By analyzing activity generated by the
linked URL, marketers can use click-through rates and conversion rate to determine the success of an advertisement.
There are two types of landing pages: reference and transactional.
. A reference landing page presents information that is relevant to the visitor. These can display text, images,
dynamic compilations of relevant links, or other elements.
The purpose of the transactional landing page is to persuade a visitor to take action by completing a transaction. This
is accomplished by providing a form that needs to be filled out. The visitor information is obtained in order to add the
visitorâ€™s email address to a mailing list as a prospect. An email campaign can then be developed based on responses to
transactional landing pages. The goal is to capture as much information about the visitor as possible. The ultimate goal is to
convert the visitor into a customer.
adMarketplace is the largest independent search advertising marketplace. Named by Crain's as one of New York's fastest
growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their
Adoptim is a Contextual & RON CPC/CPV Programmatic Ad Network offering advertisers an easy access to high volumes of
premium quality traffic.
We offer both an easy to use self-serve interface for direct URL advertising or XML feed integration to allow Brands,
Agencies, Affiliate, Media Buyer and Network running their campaigns with advanced targeting, contextual and optimization
Our platform allows you to target your audiences around the web, using Keywords, Website content & description, URLâ€™s
and Categories that are relevant to your business. Our technology scans our publisher websites in real time, displaying
Interstitial or new tab full landing page within our publishersâ€™ sites containing our Advertiser targeting goals.
Advertiser having the highest sufficient bid according to its targeting, wins and gets his full landing page
As Internet marketing maintains its rapid development and growth, our company continues to meet the challenge head-on
by developing new technologies and innovative marketing tools. Our goal remains the same: To provide the best return on your
advertising dollar through the delivery of quality and affordable Internet marketing services.
To meet the constant challenge of converting visitors into buyers, we proudly introduce our Contextual Targeting
Technology which targets your visitors more closely to the product or service you are marketing. Our ultimate challenge is to
significantly improve the likelihood of converting any visitor into a buyer and we achieve it by targeting the visitors more
closely to the product or service you are marketing.
Clicksor.com is one of the most cost-effective ways to reach your targeted customers. You determine search terms
(keywords) that are relevant to your websiteâ€™s content, and then select the bidding price to rank the placement of those
keywords. The higher your keyword is ranked, the more likely that qualified prospects will visit your site and buy your product
Clicksor.com Inc is a sister company of YesUp Media Inc. It was founded in 1999 and incorporated in 2001, headquartered
in Toronto, Canada. We delivers e-commerce solutions to its clients in the areas of high quality design, programming, technical
expertise and marketing innovation.
ExoClick, the innovative ad company, provides two channels for
advertisers and publishers: An Ad Exchange and an Ad Network.
Our Ad Exchange enables publishers to monetize their traffic not only with ExoClickâ€™s ad network, but also with other
ad networks and DSPs. Currently ExoClickâ€™s ad exchange already has over 30 partners plugged in and the company is adding more
demand platforms each day.
Our Ad Network is ranked the 4th largest ad network in the world by W3Techs, serving 182+ billion geo-targeted ads a
month, to a global network of 65,000 web/mobile publisher platforms.
ExoClickâ€™s proprietary software offers 20+ different ad formats, optimized targeting and behavioural retargeting,
access to big data statistics and strategic analysis tools to further improve ROI, data refresh every 60 seconds, day parting
and 24/7 customer service. Our platform API allows developers to create their own bespoke software add-ons for programmatic
processes on our platform.
CPXi is a global digital media company aimed at driving efficiencies and effectiveness in the tech-enabled marketing
space. With 15 years of experience marrying technology and managed solutions, CPXi created Digital Remedy to deliver performance
based innovation that maximizes business potential. The Digital Remedy offering includes media executions (AdReady) and cutting
edge content creation and engagement strategies (Nibble).
Propel Media connects digital marketers with unique audiences through intent-based technology that delivers superior
performance with measurable results.
Our distinctive approach to digital is powered by proprietary contextualization technology and a unique supply of ad
inventory with proven purchase intent. Our innovative ad products are specifically designed to drive engagement, performance,
and exceptional traffic across multiple platforms. Combined with our highly sophisticated customer intelligence data, Propel
Media precisely connects customer intent to action and achieves outstanding ROI for our clients.
Founded in 2006, Propel Media is recognized as a trusted partner among a growing portfolio of clients. Distinguished by
our ability to deliver consistent results, Propel Media is committed to providing the highest level of client services to our
ZEDO, Inc. is a platform offering clever, proprietary high impact formats that help publishers get new revenue. Known
for technical innovation and ability to scale, ZEDO offers publishers products and services including ad serving and rich
media formats with 99% viewable impressions.
ZEDO also serves advertisers through ZINC, a suite of high impact formats including video and native ads on premium
Founded in 1999, ZEDO is headquartered in San Francisco with offices in New York, Los Angeles, Chicago, Seattle,
Phoenix, Singapore and Sydney along with development centers in Russia and India. As the largest independent ad technology
player, the company is distinguished by its global reach and cosmopolitan market knowledge.
Nationwide Newspapers is a full service recognized advertising agency offering its offline and online clients the
ability to place ads in multiple newspapers across the country in one convenient location. Nationwide Newspapers offers its
clients a one call, one bill service. Nationwide Newspapers is listed with the Central Florida Better Business Bureau. Please
call or e-mail our office should you have any questions about advertising your business with Nationwide Newspapers. Our
customer service number is 407-909-1644.
All orders must be prepaid. We reserve the right to refuse any ad. For questions on our policies and guidelines, please
call our office. Nationwide Newspapers does not make any guarantees regarding ad response. Circulation figures have been
compiled from several sources and are deemed to be accurate to the best of our knowledge. However, circulation figures and
prices are subject to change without notice. Circuation figures and deadlines can also vary.
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