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Social Marketing

Objective   3/18/2016

To document Social Marketing.

Social Marketing  3/18/2016

Wikipedia   What is Social Marketing?

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good.

It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programs that are effective, efficient, equitable and sustainable.

Although "social marketing" is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an oversimplification.

The primary aim of social marketing is "social good", while in "commercial marketing" the aim is primarily "financial".

This does not mean that commercial marketers can not contribute to achievement of social good.

Increasingly, social marketing is being described as having "two parents"—a "social parent", including social science and social policy approaches, and a "marketing parent", including commercial and public sector marketing approaches.

Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour, to socio-cultural and structural influences on social issues.


Council of Canadians with Disabilities   2/22/2016

Council of Canadians with Disabilities

CCD is a national human rights organization of people with disabilities working for an inclusive and accessible Canada.

CCD's Priorities Include:

  1. Disability-related supports
  2. Poverty alleviation
  3. Increased employment for persons with disabilities
  4. Promotion of human rights
  5. Ratification and implementation of the UN Convention on the Rights of Persons with Disabilities (CRPD)
  6. Technology developed according to the principles of universal design
  7. Air, rail, bus and marine transport that is accessible to persons with all types of disabilities

CCD seeks to achieve these priorities through law reform, litigation, public education and dialogue with key decision-makers.

CCD Believes In:

Citizenship—People with disabilities have the same rights and responsibilities as Canadians without disabilities. Socially made barriers, which prevent participation and discriminate against people with disabilities must be eliminated.

Consumer Control—People with disabilities must be involved in all stages of the development of disability services and policies and in all decision-making that affects their lives.

Equality and Human Rights—The Charter of Rights and Freedoms guarantees equal benefit and protection under the law and the Canadian Human Rights Act prohibits discrimination based upon physical or mental disability.

All legislation must conform to the demands of the Charter.

Universal Design—The environment should be designed to be usable by people with various disabilities.

CCD's Volunteers Contribute to an Inclusive and Accessible Canada by:

Self-representation—Speaking out to: the courts, decision-makers, the media, Parliamentary Committees.

Sharing Expertise—Working to create new policy, such as a National Action Plan on Disability.

Knowledge Development—Researching issues of concern to persons with disabilities, such as poverty, home supports, accessible transportation regulations and income support.

Extending Disability Rights—Doing Charter-based, test-case litigation to bring about disability-positive public policies in education, employment, health care and transportation.

Battling Barriers—Working to prevent the creation of new barriers; for example, launching a Canadian Transportation Agency case against VIA rail when it purchased inaccessible train cars.

Law Reform—Participating in legislative reviews: Human Rights Act, the Transportation Act and the Employment Equity Act.

Networking—Collaborating with major sectors of society to promote disability rights; for example, participating in the Voluntary Sector Initiative, a joint government and community project examining technology, research, volunteerism and policy development.

Partnership Development—Joining forces with other groups to build strong initiatives, such as policy development forums on key issues of concern to persons with disabilities.

Disability Alliance BC   2/22/2016

Disability Alliance BC

For over 35 years, Disability Alliance BC (formerly BC Coalition of People with Disabilities) has been a provincial, cross-disability voice in British Columbia.

Our mission is to support people, with all disabilities, to live with dignity, independence and as equal and full participants in the community.

We champion issues impacting the lives of people with disabilities through our direct services, community partnerships, advocacy, research and publications.

For the latest news and announcements about DABC and the disability community, please visit our blog.

List of social networking websites   3/24/2016

List of trade unions in Canada   3/26/2016

List of trade unions in Canada    From Wikipedia, the free encyclopedia

This is a list of trade unions in Canada.

Trade unions in Canada are the most important partners in the determination of rights of Canadians in the workplace, together with employers.

They are subject to Canadian labour law.

List of trade unions From Wikipedia, the free encyclopedia
This is a list of trade unions and union federations by country.

MS Society of Canada   2/22/2016

MS Society of Canada

The MS Society provides services to people with about Multiple Sclerosis and their families and funds research to find the cause and cure for this disease.

We have a membership of 17,000 and are the only national voluntary organization in Canada that supports both MS research and services.

Since our founding in 1948, the core support of the MS Society has been from tens of thousands of dedicated individuals, companies and foundations in communities across Canada.

The Society receives almost no funding from government.

The MS Society is governed by a board of directors comprised of 14 volunteer members who are elected annually.

There are seven regional divisions and more than 90 chapters that engage in many community-based activities.

Some 1,500 volunteers serve on MS Society national, division and chapter boards and committees.

An estimated 13,500 women and men are volunteers for service programs, fundraising events, public awareness campaigns and social action activities.

The head office of the MS Society is located in Toronto, Ontario.

Division offices are located in Dartmouth, Montreal, Toronto, Winnipeg, Regina, Edmonton, and Vancouver.

4720 Kingsway, Suite 1103, Metrotower II
Burnaby, British Columbia V5H 4N2
Monday to Friday 8:30 am - 4:30 pm
info.bc@mssociety.ca 1-604-689-3144 1-604-689-0377 Fax

The Canadian Mental Health Association (CMHA)   2/22/2016

The Canadian Mental Health Association (CMHA)

The Canadian Mental Health Association (CMHA), founded in 1918, is one of the oldest voluntary organizations in Canada.

Each year, we provide direct service to more than 100,000 Canadians through the combined efforts of more than 10,000 volunteers and staff across Canada in over 120 communities.

As a nation-wide, voluntary organization, the Canadian Mental Health Association promotes the mental health of all and supports the resilience and recovery of people experiencing mental illness.

The CMHA accomplishes this mission through advocacy, education, research and service.

CMHA branches across Canada provide a wide range of innovative services and supports to people who are experiencing mental illness and their families.

These services are tailored to the needs and resources of the communities where they are based.

One of the core goals of these services is to help people with mental illness develop the personal tools to lead meaningful and productive lives.

To do our work we rely heavily on public and corporate donations. Please donate.

The Sam Sullivan Disability Foundation   2/22/2016

The Sam Sullivan Disability Foundation

SamSullivan.JPG

The Sam Sullivan Disability Foundation and its affiliated societies encourage and promote the capabilities of people with physical disabilities.

We want to see everyone, regardless of physical capabilities, participating fully in society as informed, active and financially-secure citizens.

Beginning in the late 1980s, tetraplegic Sam Sullivan founded a series of charitable groups to provide opportunities for people with disabilities:

The Tetra Society, which recruits technically skilled volunteers who have collectively made more than 5,000 ‘gizmos’ for people with disabilities throughout North America.

The ConnecTra Society, which enables individuals to become more involved in their community by taking advantage of employment, training and social opportunities.

The Disabled Sailing Association provides more than 1,000 life-changing sailing experiences each year, has catalyzed the formation of 20 similar programs through North America and has 150 of its fully accessible 16-foot sailboats in use throughout the world (and now has its own boat donation site).

The BC Mobility Opportunities Society makes it possible for people with disabilities to access the great outdoors, from Metro Vancouver parks to adventures to far-flung destinations including Mt. Kilimanjaro and Everest Base Camp; there are currently 117 of its access-all-areas TrailRiders in use in programs worldwide.

Vancouver Adapted Music Society puts musical self-expression within reach, supporting and promoting musicians, staging concerts and operating its own CD-quality studio.

And the Disabled Independent Gardeners Association makes gardening accessible, enabling participants to grow fresh, healthy produce at home or in four community gardens across Vancouver.

The Disability Foundation is a fundraising entity to support these groups.

We were launched as Reach in 1996, but renamed in Sam’s honour in 2001 – purely because there was already an organization named Reach that was not too happy about us using their name.

(Sam himself voted against the suggestion but the board carried the day.)

Since its origin, the Sam Sullivan Disability Foundation has raised more than $20 million and provided quality of life opportunities for more than 10,000 people with significant disabilities.

The Foundation supports six non-profit organizations and several other initiatives that provide services throughout Canada and beyond.

In recognition of his service to people with disabilities, Sam was invested as a member of the Order of Canada in 2005 and has been the recipient of the Terry Fox Award and the Christopher and Dana Reeve Award among many other honours.

As mayor of Vancouver, Sullivan made a global statement about the capabilities of people with disabilities by waving the Olympic and Paralympic flags during the closing ceremony of the 2006 Winter Olympics in Turin, Italy.

He was later appointed Canada’s 2010 Paralympic Games Ambassador.

Sam is currently serving as the MLA for Vancouver-False Creek.

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