To document the Affiliate opportunity.
Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.
The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.
The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.
Marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods.
Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC - Pay Per Click), e-mail marketing, content marketing and in some sense display advertising.
On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.
Marketing is commonly confused with referral marketing, as both forms of marketing use third parties to drive sales to the retailer.
However, both are distinct forms of marketing and the main difference between them is that Marketing relies purely on financial motivations to drive sales while referral marketing relies on trust and personal relationships to drive sales.
Marketing is frequently overlooked by advertisers.
While search engines, e-mail, and website syndication capture much of the attention of online retailers, Marketing carries a much lower profile.
Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
Locating affiliate Programs
There are three primary ways to locate affiliate programs for a target website:
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a
non-public affiliate program.
Utilizing one of the common website correlation methods may provide clues about the affiliate network.
The most definitive method for finding this information is to contact the website owner directly, if a contact method can be located.
An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs.
It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their affiliate programs to all of the publishers participating in the affiliate network.
Traditional affiliate networks enable merchants to offer publishers a share of any revenue that is generated by the merchant from visitors to the publisher's site, or a fee for each visitor on the publisher's site that completes a specific action (making a purchase, registering for a newsletter, etc.).
The majority of merchant programs have a revenue share model, as opposed to a fee-per-action model.
For merchants, affiliate network services and benefits may include tracking technology, reporting tools, payment processing, and access to a large base of publishers.
For affiliates, services and benefits can include simplifying the process of registering for one or more merchant affiliate programs, reporting tools, access to product API's and payment aggregation.
Affiliates are generally able to join affiliate networks for free, whereas there is generally a fee for merchants to participate.
Traditional affiliate networks might charge an initial setup fee and/or a recurring membership fee.
It is also common for affiliate networks to charge merchants a percentage of the commissions paid to affiliates, this is known as an 'over-ride' and is payable on top of the affiliates commission.
Amazon.com, Inc. often referred to as simply Amazon, is an American electronic commerce and cloud computing company with headquarters in
It is the largest Internet-based retailer in the United States.
Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys and jewelry.
The company also produces consumer electronics—notably, Amazon Kindle e-book readers, Fire tablets, Fire TV and Fire Phone—and is the world's largest provider of cloud infrastructure services (IaaS).
Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.
Amazon has separate retail websites for United States, United Kingdom and Ireland, France, Canada, Germany, Italy, Spain, Netherlands, Australia, Brazil, Japan, China, India and Mexico.
Amazon also offers international shipping to certain other countries for some of its products.
In 2011, it professed an intention to launch its websites in Poland and Sweden.
In 2015, Amazon surpassed Walmart as the most valuable retailer in the United States by market capitalization.
Welcome! Chances are, you’ve landed here because you aren’t quite sure how this whole affiliate marketing thing works.
Maybe you’ve discovered CJ Affiliate by Conversant (formerly Commission Junction) while searching the web for online marketing solutions, or maybe you’ve heard of affiliate marketing but still don’t know: what is affiliate marketing?
Thankfully, some good folks at CJ want to help you master the art of affiliate marketing and how to make more money online.
is a privately held online marketplace for digital information products.
It aims to serve as a connection between digital content creators (also known as vendors) and affiliate marketers, who then promote them to consumers.
In 2011 Revenue Magazine named the company as the top affiliate network in the United States.
The company has headquarters in Boise, Idaho, and offices in Broomfield, Colorado.
The company is a subsidiary of Keynetics, and is the sister company of Kount, an online security company.
It was founded in 1998 by Tim and Eileen Barber.
In 2011, the site had attracted over 1,500,000 affiliate marketers, approximately 100,000 of whom were designated as 'active' at any given time.
In June 2011 the company claimed to have paid affiliates and vendors over $1.8 billion, processed 35,000 transactions per day, and generated over $350M in annual revenue.
It offered over 46,000 individual products to its affiliate marketers, and provided services in over 200 countries.
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This page was last updated April 30th, 2017 by kim
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