Valid HTML 2.0!

Most pages on the World Wide Web are written in computer languages (such as HTML) that allow Web authors to structure text, add multimedia content, and specify what appearance, or style, the result should have.

As for every language, these have their own grammar, vocabulary and syntax, and every document written with these computer languages are supposed to follow these rules. The (X)HTML languages, for all versions up to XHTML 1.1, are using machine-readable grammars called DTDs, a mechanism inherited from SGML.

However, Just as texts in a natural language can include spelling or grammar errors, documents using Markup languages may (for various reasons) not be following these rules. The process of verifying whether a document actually follows the rules for the language(s) it uses is called validation, and the tool used for that is a validator. A document that passes this process with success is called valid.

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from Wikipedia
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers and other marketing communications.

They are generally known as website content writers if their work appears mostly on the Internet. A content writer helps create online advertisements, web pages, email newsletters, blog posts and social media.

Cross discipline copywriters who look at the wider context of their work are called digital copywriters.[1] The distinction is that these individuals consider the mechanics of the user journey, the external links that are included in the copy for search engine optimization and are highly focused towards creating online sales and dealing with technical issues such as bounce rate.

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This page was last updated August 5th, 2020 by Kim.S
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